This is one of the most common questions we get, and it is a very valid concern. The basic difference is that personality is based on a combination of an individual’s genetics, and for the most part, their upbringing. Culture on the other hand, is the shared values and beliefs groups of people hold on to and how those values and beliefs impact the way they behave and the environment they create. Culture can shape an individual’s personality; however, an individual’s personality wouldn’t shape the culture they have grown up in. Cultural groups can be national, generational, ethnic or even organizational.